Helps first time buyers into the housing market, as well as it opens up new and exciting investment opportunities for people with equity in housing.
-
This project was the delivery of the course; Digital Servicestrategi (DSS3100). The case was given by DNB and the solution had to revolve around DNBs area of business, and follow their guidelines for services.
-
was to create a service towards a market currently untouched, or in a matter where new markets appear. This, while also focusing on UN SDGs and showing both customer value and business potential for DNB.
-
The housing market in Norway, especially Oslo, is lackluster in age and situational diversity. Young people’s chances are low and continuous market growth makes it even more difficult.
‘The short story’
Brief
The brief was to research and develop a product for DNB in a market they don’t actually position themselves in, or a market there is great potential for better things. We had to look at DNBs guidelines for services and think about business, compliance, ROI and UN’s SDGs.
Problem statement
The problem our insights were desperate to solve was “how can we increase the chances for first time buyers to buy a home?”. An open statement, with loads of solutions that can work.
Methods
Double Diamond, etnography, desk research, street interviews, in-depth interviews, observation, persona, user journey, prototyping, user testing
My Role
My role in the project was gathering insights, analyzing data and creating the service itself. As with most of my projects most of the visual concept is invented and executed by me - on this project in compliance with DNB’s existing visual profile and guidelines.
Teamet
Mathias Ek
Bachelor i Tjenestedesign, Kristiania
Master Industriell Design, NTNU
Product Manager, Intility
Emne: DSS3100: Digital Service Strategi | Semester: Vår 2021 | Form: Pitch, gruppe 4 personer
*The project was delivered in English, and therefore i’ve kept the portfolio project English as well.
Insights first
After a vast analysis of DNBs market and the possibilities beyond, we started collecting data. Through street interviews, user surveys and in-depth interviews we experienced that the housing market in Norway is a discriminatory one. Speaking with stakeholders and our DNB advisor further strengthened our theories, and our primary focus became first time buyers.
With the policies of not qualifying for a loan. without 15% equity, and income at 1/5 of the total loan, it became clear that saving and investment might not be enough for most people. Young adult homeowners had either gotten financial aid from parents and friends, or had been extremely lucky with the home they bought. Homeowners with more than 5 years of ownership has also benefitted from the increase in price over the past decade.
The solution has a delicate balance - Solsikkeordningen creates real value for real people
Solution space
The brief stated that we should create something that DNB is likely to introduce into their portfolio of products. It should be feasible, but also creative and innovative.
Our proposed solution became “Solsikkeordningen”:
A safe investment opportunity for home owners with large equity in their homes, and the possibility for people outside of the homeowner market to get the necessary equity.
With testing, number crunching and compliance checking, the final service was created. We also created a road map for the implementation of the service.
See slides under this paragraph for a visual explanation of the service.
This project was a part of the exam delivery for “DSS3100 Digital Servicestrategi”. The brief itself came from DNB, and the solution was created by Mathias Ek, Bendik Eikeland, Celine Håndlykken and myself. My role in the project was gathering insights, analyzing data and creating the service itself. As most of my projects most of the visual concept is invented and executed by me - on this project in compliance with DNB’s existing visual