From analysis to a full experience

To start off this project right we wrote down three hypotheses about what the users actually need. The first one was that the users need more frequent departures for better accessibility, both on the system as a whole, but also for actual space on the different mediums. A more cost efficient service, where there’s more fluidity in the cost of shorter rides versus longer rides was the second. The third was seamless transportation.

Our dedicated insights, consisting of article research, and in-depth interviews, street interviews and observation of actual users showed us that our hypotheses were in line with reality. The future of mobility will offer new possibilities within technology and intelligent transport systems, and the digitalization in combination with more frequent use of transportation systems has a lot of potential. Roads of the future will mainly be built to accommodate public transport instead of cars. Meanwhile, users are fed up with the available information, delayed transport and too many applications for all the mediums of transport. After collecting insights, we sat down and created a scenario: By 2040 Oslos City Center will be free for cars, and there will be widespread focus on electric powered vehicles and means of transportation.

This led us to looking at different ideas for what the future might hold. We had a look at ‘Hyperloop’ and ‘Drone Transport’ for transport of both humans and things, but we saw them as less likely to be fully implemented by 2040, and also with a bigger downside. Our third idea was to create and develop solutions for ‘Universal Design’, but this was too wide, but at the same time not open enough. We landed on ‘Seamless Design of Public Transport’ and hence ‘Vy - Dør til dør’ was born. A universally designed transportation system for everyone, everywhere, every time, from door to door. Patent pending.